Appsfire wants to minimize the disruption caused by mobile ads with ‘Ura Maki’

by Sal McCloskey December 20, 2013, 12:20 AM 1.6k Views

Last week, Appsfire announced it is ditching its renowned app discovery service on iOS and Android, as it seeks to shift its business towards a mobile advertising solution, and today that has surfaced in the form of URA MAKI, which the company describes as an entirely new ad experience that no one has done before.

Last week, app discovery startup Appsfire surprised everyone by removing its apps from the App Store to focus entirely on native advertising on mobile. The first iOS ad unit is here — Ura Maki is an ad format with an emphasis on app discovery and a good user experience.

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Written by Sal McCloskey

Sal McCloskey is a tech blogger in Los Angeles who (sadly) falls into the stereotype associated with nerds. Yes, he's a Star Trek fan and writes about it on Uberly. His glasses are thick and his allergies are thicker. Despite all that, he's (somehow) married to a beautiful woman and has 4 kids. Find him on Twitter or Facebook,