Is copying Apple and Samsung the only way LG can increase sales?

While LG’s 2013 flagship phone was an impressive and well designed device, it lacked anything that separated it from the competition. Apple and Samsung have the power of their brands and billions of dollars behind their smartphones, two things which LG does not. The only way for LG to increase its sales is to differentiate itself from the competition.

LG’s 2013 flagship phone was a very capable device with impressive specs and a solid design, but it didn’t really include anything in the way of compelling differentiation that might set it apart from smartphones sold by South Korean rival Samsung. The problem with that, of course, is that Samsung’s smartphones are backed by a marketing budget that climbs into the double-digit billions, so sales of the G2 fell well short of expectations.

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