KeepTruckin turns the smartphone into the long-haul trucker’s digital assistant

Though there are millions of truck drivers with smartphones, most of them live in a pen, paper and fax machine world when it comes to managing their driving records. KeepTruckin aims to change that.

Fleet management may not sound like the sexiest industry in the world, but there’s no question that it’s a big one. There are 3 million long-haul truck drivers on U.S. roads today and they all have to report their driving hours to their dispatchers. Today they’re mainly creating those logs with pen, paper and fax machine, but a new Google Ventures-backed startup called KeepTruckin is trying to automate the process on the smartphone.