A new Starbucks program that launched in late October allows consumers to buy coffee for their friends on Twitter. As of now the ‘Tweet-a-Coffee’ program has generated $180,000 in purchases, which is a good return on investment since the program probably required a low investment.
A Starbucks program that lets consumers buy coffee for friends on Twitter, has prompted about $180,000 in purchases to date since it launched in late October, according to a researcher. Research firm Keyhole tracked all the instances in which someone used “@tweetacoffee” in conjunction with a friend’s Twitter handle and found that more than 27,000 fans used the program. Some 34% of users bought multiple gift cards and 32% of the purchases occurred on the first day.