Samsung has reportedly merged its wireless and camera businesses into one unit. The company did so in an effort to “capture the largest share of the global mirrorless camera market in 2015.” That suggests that Samsung may put an even bigger focus on the quality of the cameras in its smartphones, particularly those with advanced optics like the Galaxy S4 Zoom, Galaxy NX Camera and Galaxy Camera.
Samsung Electronics integrated the Digital Imaging Business Division, in charge of cameras, with the Wireless Business Division. Samsung Electronics began to create synergies between smartphones and cameras in a bid to capture the largest share of the global mirrorless camera market in 2015. Also, earlier this year, the company created the Enterprise Business (EB) Team, and turned the global B2B Center into a quasi-business division. Its intention is to reinforce B2B sales as the consumer goods market is saturated.