Snapchat snags Instagram’s head of business as its COO

Mobile messaging service Snapchat has been in the limelight for apparently having rejected plenty of suitors, and it seems like the startup is staying independent. After it snagged Emily White, the executive in charge of running Instagram’s advertising business, AllThingsD reports.

Emily White, the Facebook executive in charge of bringing advertising to its Instagram photo-sharing unit, is leaving to become COO of Snapchat. The move is a major talent grab by the ephemeral photo and video mobile service, which has recently been the subject of multi-billion-dollar acquisition and investment interest from several major Internet companies, including Facebook. While there has been a lot of hype and swirl surrounding it, the Los Angeles-area app company has also been searching for a top executive to help lead its business, as AllThingsD recently reported.

Categorized as Software

By Louie Baur

+Louie Baur is Editor at Long Beach Louie, a Long Beach Restaurant Review site as well as Skateboard Park. Find him on Twitter, Facebook, and Pinterest.

Leave a comment

Your email address will not be published. Required fields are marked *