Social TV startup Wetpaint acquired by Viggle for $30 million

Wetpaint, an 8-year-old Seattle startup led by entrepreneur Ben Elowitz, has been soldto New York-based Viggle for a purchase price of $30 million.

Viggle, the company that rewards people for watching TV shows, has bought Wetpaint, a Facebook-centric publisher that specializes in writing about TV shows.

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