Target finally finds less-creepy way to track shopper habits online

We all know that Target and other major retailers are keeping close tabs on our lives and interests via our shopping habits. Well, the braintrust at Target is testing a new social tool with a different spin on gathering and disseminating customer interests.

Target Corp. is testing a Pinterest-powered shoppable online catalog called the “Target Awesome Shop.” It is promoting the site via Target’s social and online channels, including Target’s desktop and mobile web sites.

Categorized as Marketing

By Connor Livingston

+Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

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