Biggest threat to Windows is that people don’t really care about it

If Windows ever dies out, it will likely go out with a whimper and not with a bang.Windows enthusiast Paul Thurrott worries that the biggest problem facing Microsoft right now is that Windows just isn’t as important to most consumers’ lives as it used to be and that app developers’ creative energies have shifted more toward iOS and Android.

After a disastrous Windows 8 launch in late 2012, Microsoft reorganized its entire corporate structure, sent its CEO packing, adopted a rapid release cycle, and quickly shipped a mulligan in the form of Windows 8.1 in 2013. Problem solved, right? Nope. Windows has never faced adversity like what it will face in 2014. And this coming year will prove pivotal for Microsoft’s flagship OS. Can you guess what the biggest problem facing Windows is? Here’s a clue: It’s probably not what you think it is.

By Michio Hasai

+Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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