Facebook revamps its ads in an effort to compete with Google

Last June, Facebook rolled out a snippet of code that enables advertisers to keep track of customers who drop by their websites from Facebook ads. It seemed to have benefited some of the smaller industries that are in the market, which is a good thing. It offers consumers yet another option when it comes to the world of online advertising, and the tracking pixel happens to be one of the changes that Facebook has done when it comes to its advertising tools.

Last June, Facebook released a tracking pixel, a snippet of code that allows advertisers to track customers who come to their websites from Facebook ads. For Amy Norman, co-chief executive officer of Little Passports, the pixel was a game-changer. Ms. Norman, whose San Francisco company sends children a monthly package to introduce them to geography and history, began testing ads on Facebook to see which ones brought in more customers. In June, Little Passports spent about $30,000 on Facebook ads and the company’s revenue for the month was about $130,000. By the end of the year, the company’s monthly advertising spending on Facebook had grown to as much as $150,000 and its revenue for December was $700,000.