If you think about it, it’s actually pretty intriguing that the entertainment it at the top when it comes to growth of social media engagement. One would think that the industry would be an early adopter because of its inherent kinship to social media, but to be growing at such a tremendous rate means that they were late to the party. Making up ground doesn’t seem to be a problem.
The infographic below comes to us through Dealer Authority from Sprout Social and details the way that things are shaping up. As social media continues to grow, businesses are finally starting to realize that their best bet is to put the effort into replying to people that engage with them. It may sound simple, but the last decade has shown that most industries have been reluctant to embrace it.
“Woman at Computer” image courtesy of Shutterstock.