Internet advertising grew by 32% last year, still far behind television ads

Display internet advertising has surged 32 per cent worldwide in the first three quarters of 2013 compared to the same period in 2012, according to Nielsen’s quarterly Global Adview Pulse report. Nielsen states that the industry’s stellar performance was driven by its crucial role in growing multi-screen campaigns which are expected to account for half of all ad budgets by 2017.

Nielsen put out its latest figures on the state of the advertising market this morning, and Internet advertising continues to be the fastest-growing medium, it remains a small player. Global advertising across the web, mobile internet and apps collectively grew by 32.4% in 2013 — by far the biggest leap of any media — but that still worked out to a 4.5% share of the overall spend in ads. In contrast, television grew only 4.3% but remains the behemoth when it comes to ad spend, taking nearly 58% of the market.

 

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