iPhone ownership in the U.S. exceeds 40% penetration

Apple and Samsung both saw large increases in smartphone ownership under each brand in the U.S., according to a new report published by The NPD Group. Over the last year, between the fourth quarter of 2012 and the fourth quarter of 2013, ownership of iPhones in the U.S. increased from 35 percent to 42 percent, once again securing Apple’s clear lead over Samsung in the United States.

As more US consumers migrate to smartphones, they are increasingly opting for iPhones and Samsung Android phones. According to the Connected Intelligence Connected Home Report from The NPD Group, over the past year, smartphone penetration increased from 52 percent in Q4 2012 to six-in-ten cell phone users in Q4 2013. Apple and Samsung were the winners as more consumers migrated to their flagship devices.  iPhone ownership increased from 35 percent in Q4 2012 to 42 percent in Q4 2013. Likewise, Samsung Android phones increased from 22 percent of smartphones owned in Q4 2012 to 26 percent in Q4 2013.