Pinterest acquires builder of image recognition and visual search tech

Pinterest has just acquired two-man startup VisualGraph, which creates machine vision, image recognition, and visual search technologies. The company’s founder Kevin Jing and his partner David Liu are joining the Pinterest engineering team today. Pinterest says “the acquisition of VisualGraph will help us build technology to better understand what people are Pinning. By doing so, we hope to make it easier for people to find the things they love.”

With its eye on sharpening its search functionality, Pinterest has bought VisualGraph, a builder of image recognition and visual search technology. As a result, VisualGraph’s two employees, founder Kevin Jing and colleague David Liu, have joined Pinterest’s engineering team. Pinterest says the purchase will result in deeper understanding of how people use the online scrapbooking site. “The acquisition of VisualGraph will help us build technology to better understand what people are Pinning,” Pinterest said in a statement. “By doing so, we hope to make it easier for people to find the things they love.”