Rdio makes web streaming free for all users

Hardly two days have passed since Spotify began allowing unlimited access to its free streaming service, but another major competitor has already stepped up to the plate with a major transition of its own. Rdio, one of the last bastions for premium desktop music services without ad-supported streaming, has finally gone free.

Following Spotify’s announcement of unlimited desktop streaming, Rdio announced Friday that it will now offer unlimited streaming through its website. The free Web-based service is ad-supported, which is a new move for the service. Rdio previously stuck to a subscription model of $9.99 per month for unlimited listening. Users could start off with a free trial, but once they hit a certain number of listening hours or had their account for six months, they had to pay up, make a new account, or go elsewhere.