Steam's holiday sales double developer's annual income

Some people worry that things like the seasonal Steam sales devalue games but according to Q-Games, the exact opposite happens. The developers platformer, PixelJunk Eden, was voted to go on sale by the Steam community which ended up doubling the developer’s annual revenue.

Sales of Q-Game’s PixelJunk Eden during the Steam holiday sale doubled the developer’s annual income, according to tweets from designer and programmer Dylan Cuthbert. Platform puzzler PixelJunk Eden, the third title in the PixelJunk series, was featured in Valve’s annual two-week run of holiday game discounts for $0.99. The game was chosen by the Steam Community in a User’s Choice poll determining what game would go on sale at 90 percent off. In response to Twitter questions on how much Q-Games could benefit from selling its games so cheaply, Cuthbert responded that the sale did “phenomenally well.”

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