Twitter is adding detailed analytics to Twitter Cards

Twitter on Thursday launched a new analytics for Cards program, a move that should give publishers, developers, and brands an in-depth look at their tweets’ interactions. In a blog post, Twitter said that the program, which is being rolled out to all Cards users over the next few days, will let those users see things like how many impressions a tweet got, and how many clicks included URLs got.

Twitter is rolling out a new scheme that should provide brands and other paying users with another vantage point into how their Tweets and attached content performs on the social network. The San Francisco-headquartered company is adding analytics to Twitter Cards, a product aimed at digital publishers and developers for attaching media to Tweets via web and on mobile devices. The new dashboard will accumulate data analytics about Tweets with pictures, videos, content previews, and links. It will then track and post analytics about how all of these Tweets perform in one centralized place with personalized tips intended to further boost engagement.