Apple updates the Sales and Trends section of iTunes Connect

Apple on Monday released a new version of its iTunes Connect Sales and Trends tool, which aids developers in understanding sales data so they can make changes to better target their products. According to people who have seen the updated software, included in the update are new interactive features that allow devs to drill down into sales data in a variety of ways. 

Apple today updated the Sales and Trends section of iTunes Connect, giving developers more detailed information about the origin of their apps’ sales as well as a modernized visual style. The new update answers many of the issues developers have raised in recent years about the opaqueness of the App Store sales process. For instance, developers can now separate out sales by territory, platform, of purchase and category. This means that developers can get a better idea of how customers are finding their apps in the store. In the example above, you can see that the app was mainly found through the ‘Games’ category, with exposure in the ‘Entertainment’ category accounting for only a small fraction of total sales.