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Chartbeat finds no correlation between social shares and people actually reading

Sharing on social media doesn’t actually mean a user has read a piece of content, The Verge reports, citing findings from real-time analytics site Chartbeat. Chartbeat says its data shows no correlation between sharing and reading. But all is not completely lost: data from Upworthy shows that likelihood of sharing is best if a user reads an article or watches a video all the way to the end.

Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with “curiosity gap” headlines like, “Why Is Bill Nye Acting Like A Lunatic? Because He Doesn’t Want To Get Blown Up, That’s Why.” In the midst of the Twitter argument, Tony Haile, CEO of Chartbeat, which measures real-time traffic for sites like Upworthy, dropped a bomb: “We’ve found effectively no correlation between social shares and people actually reading,” he wrote.

 

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Written by Jesseb Shiloh

Jesseb Shiloh is new to blogging. He enjoys things that most don't and dismisses society as an unfortunate distraction. Find him on WeHeartWorld, Twitter, Facebook, and Pinterest.

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