Mozilla will be adding advertisements to Firefox’s new tab page

Ads, ads everywhere! We simply cannot avoid the presence of advertisements no matter where we turn to, although some of the ads we have seen in the past are really cool. Since one is unable to escape from the presence of ads, why not embrace them instead? Ads on the computer are nothing new, and we now have word that Mozilla Firefox’s New Tab page will soon feature paid advertisements. This is a slight paradigm shift for sure, considering how New Tab pages have remained ad-free before. 

Ads are coming to Firefox’s New Tab page, browser maker Mozilla announced on Tuesday. Revealed at the Interactive Advertising Bureau’s annual leadership meeting in Palm Desert, Calif., Mozilla said that the ads are part of an attempt to connect new browser users to sites that they might find relevant. Called Directory Tiles, the initiative will use a combination of sponsored sites, popular sites based on geographic location, and Mozilla ecosystem items to fill in blank New Tab pages. Currently, the nine empty boxes on a new New Tab page fill in over time with sites culled from the user’s browsing history, frequently visited sites, and bookmarks.