Twitter to start selling user data to the music industry

For the music business, Twitter holds a vast haystack of data with no easy way to find the most valuable needles — like which acts are attracting the most attention and where. To help find them, Twitter has turned to 300, a new company started by Lyor Cohen, one of music’s biggest power brokers. Cohen announced the partnership Sunday at Midem, an annual music industry conference in Cannes, France.

Hot on the heels of a deal with CNN and Dataminr to bring the benefits of its data to journalists, Twitter is focusing on unlocking the potential of its platform for the music industry. The company today announced a partnership with 300 Entertainment, a music industry firm founded by ex-Warner Music Group head Lyor Cohen, to delve into its data. The partnership represents Twitter’s first step into music-related analytics, and it shows its continued efforts to be seen as a platform to provide consumer insight.

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