Apple is the most valuable brand in the U.S. with over $100 billion

Apple has the most value among U.S. brands, according to a new ranking by Brand Finance. The brand valuation consultancy firm has just come out with Brand Finance U.S. 500, its ranking of American brand values covering the top 500 billion-dollar brands. And unsurprisingly, the Cupertino-based maker of Mac and iOS devices is ranked as the most valuable brand. Apple’s brand is valued at $104.7 billion, the first and only brand to be valued at more than $100 billion.

According to a report released on Tuesday, Apple is the most valuable billion-dollar U.S. brand name, topping a list of 500 firms including branding heavyweights like Google, Microsoft, Coca-Cola and McDonalds. In brand consulting agency Brand Finance’s “Billion Dollar Brands” list, Apple’s brand is worth $104.6 billion, putting it comfortably ahead of runner-up Google’s $68.6 billion valuation, reports the Silicon Valley Business Journal. As noted by the publication, Brand Finance compiled the list by estimating the royalty rate that would be charged to use a company’s brand and combining the result with expected future revenue. Overall, tech companies took five of the top ten spots, with Microsoft coming in third, GE in fifth and Amazon.com in seventh. The tech sector dominated the list and accounted for 23 percent of the total.