Google finally starts filtering out apps with deceptive ads

Google has issued revised rules for Google Play apps in its continuing effort to stay one step ahead of nefarious developers. This time, the primary target is apps with pop-up ads that spoof a system, service or app notification and trick you into clicking where you shouldn’t. It’s also cracking down on “promotion or install tactics” that cause downloads or Play store redirects without your say-so, along with apps that send unsolicited SMS ads. 

Android apps are about to get cleaned up. That is, if the recently added changes to the Google Play Developer Program Policy are actually enforced. Google this week updated its policy that dictates to app developers what sort of content their apps are permitted to display, with a number of rules designed to crack down on shady and deceptive ads. In addition, the changes put the onus on the developers themselves to make sure that no ad networks or affiliates they’re using for app promotion purposes are engaged in these practices. The majority of the changes are detailed in a new section of the Google Play Developer Program Policy called “App Promotion”.

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