Mobile fashion startup Poshmark teams up with USPS

Can the U.S. Postal Service – the micromanaged “economic Frankenstein” that it is – do anything for startups? For one mobile fashion upstart, it may actually be a game changer. That’s because Poshmark, a site where women create virtual closets via their mobile phones to sell their clothes and shop other women’s closets, has teamed up with the Postal Service to bring users PoshPost, a USPS shipping label designed specifically for fashion items.

Poshmark, the mobile marketplace that lets women swap and sell items out of their own closets, is announcing a big partnership with the United States Postal Service. This marks one of the first times the USPS has worked with a mobile commerce startup to create a custom shipping label. Similar to the way the USPS has partnered with both Amazon and eBay to create custom shipping plans and labels, the USPS has partnered with Poshmark to create PoshPost, a USPS shipping label designed specifically for fashion. With the introduction of the PoshPost label, Poshmark users can now ship any item of fashion under five pounds anywhere in the U.S. for $4.99. Poshmark says that 99.5 percent of orders placed on Poshmark weigh under five pounds.