Vevo is targeting third-parties with new apps and a mobile SDK

At an event in Austin, Texas during SXSW today, music video service Vevo revealed plans to offer a mobile SDK that will allow third-party app developers to incorporate its content. Michael Cerda, Vevo’s SVP of Product and Technology, said that the he has received many requests from companies to be able to use Vevo videos. The SDK will allow developers to query the Vevo database of video metadata and serve up relevant videos. The videos will be monetized with advertising, although the prominence of the ads will vary from partner to partner.

Music video streaming startup VEVO is building an updated version of its mobile apps, which are coming soon. It also took the step to making its videos available on partner applications with plans to release software development kit for third-party developers. Today at a private event for press and partners, execs from the music video streaming startup showed off the new iOS version of its app, which has been updated with features that were made available thanks to a big fat API update that it introduced last year. The first version of the app to be released will be for iOS, and will be universally available on iPhone, iPad, and iPod Touch. The update makes its VEVO Now feature front and center, bringing regularly updated content into its mobile app. VEVO Now was launched in the fall, but to date has been limited to the company’s website. The mobile app will now showcase new releases and featured videos on the front page.