Vimeo acquires Cameo, a recently launch video-creating app

IAC-owned video service Vimeo has acquired video creation appCameo for an undisclosed amount, the company announced today. Cameo is a video recording app for iOS that features simple video editing tools, such as adding title cards, adding video filters for a recording, and combining video from multiple cameras. The app gained notoriety back in November after being featured as one of the top apps of 2013.

Vimeo has bought Cameo, a video-making app that launched last fall. It’s the second time in the last year that IAC’s video site has acquired a video app. Cameo is supposed to offer easy-to-use video-editing software that lets users create sophisticated effects, including the ability to combine video from multiple cameras. It appeared in Apple’s App Store in October, and earned some plaudits from the App Store’s curators, who gave it a “Best of 2013” award. Vimeo CEO Kerry Trainor isn’t releasing financial details, so it’s easy to assume this is a relatively standard “acqhire” deal, though Trainor says that’s not the case. All 14 of the company’s employees are supposed to go to work at Vimeo, and Trainor says Vimeo will keep running Cameo as a standalone app — just like it did a year ago when it boughtEchograph,  a GIF-making app.

Read full article

Comments