Michio Hasai
Women in the US not only use social media more frequently than men, but they also use these sites in a greater number of ways, say data compiled in an infographic recently published on the personal finance website FinancesOnline.com. The infographic was prepared by Alex Hillsberg, who says the researchers checked social media demographics surveys from various credible sources, such as the Pew Research Center and Burst Media, to discover some distinct patterns that suggest women are taking over social media.
A greater percentage of adult U.S. women use Facebook, Tumblr, Pinterest, Instagram and Twitter than their male counterparts. The one social network that boasts more men is the professional-networking site LinkedIn. That’s according to data compiled in the infographic below by Alex Hillsberg at the personal finance website FinancesOnline.com. According to the infographic, 76 percent of U.S. adult women use Facebook, compared to only 66 percent of U.S. adult men. Meanwhile, 30 percent of women check their social media outlets multiple times per day, compared to 26 percent of men. And 53 percent of women are likely to access deals for a particular brand or item through social media, while only 36 percent of male survey respondents do the same.
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