Beats Music gets in-app subscriptions and better free streaming options

Beats Music, the streaming radio solution spun out from the makers of Beats audio hardware products, has decided to bite the bullet and give Apple its 30 percent cut on subscription sign-ups. The streaming music provider originally side-stepped Apple’s in-app ecommerce options in favor of carrier billing arranged outside the app to pay for its full service, but now users can sign up much more easily in the app itself.

Beats Music this week caved and received an important update. In addition to improving its free tier, the music service introduced subscription sign-ups, meaning Apple will get its 30-percent cut of the proceedings straight from Beats. The app initially skirted Apple’s policies by partnering with carriers, but the in-app purchasing method now makes it easier for customers to sign up for a monthly on-demand plan. It’s unclear how well Beats Music, a music streaming service under Beats audio announced this year, has been doing by going the carrier route. The new in-app purchase update, however, could tell us all we need to know. Either way, it’s great to se in-app purchases happen, especially because it allows users to more easily sign up. 

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