Steve Jobs wanted to start a “Holy War” against Google before he died

Apple founder Steve Jobs was planning to wage a “Holy War” against Google a year before he died, a higly confidential email has revealed. Jobs sent the email in 2010 to his top 100 most senior executives, in which he outlined the company’s strategy for the following year. In it, he announced that 2011 would see a ‘Holy War’ between Apple and Google, and outlined all the ways in which the two companies would compete, from cloud services to mobile operating systems.

Apple’s founder Steve Jobs wanted to wage a ‘Holy War’ against Google a year before he died, a top-secret email has revealed. The tech visionary sent the email in 2010 to his top 100 most senior executives, in which he outlined the company’s strategy for the following year. About half-way down the email – headed by the words ‘FYI – DO NOT FORWARD’ – he suggests launching a ‘Holy War with Google’, bidding his underlings to suggest ‘all the ways we will compete with them’. Also in the email, Jobs heralded the ‘end of the PC-era’ and promised to ‘further lock customers into our ecosystem, warning that Apple was ‘in danger of hanging on to old paradigm too long.’