Microsoft offers $65 worth of free content with new Lumia purchases

Microsoft has a new offer going for anyone who picks up a new Nokia Lumia 1020, Lumia 1520 or Lumia Icon Windows Phone between now and June 30. With the purchase of any of the aforementioned devices, the company will toss in $65 of free media, including 9 games the company says are valued at $40, and a $25 gift card that can be used with Xbox Video. If you recently bought a Lumia 1020, Lumia 1520 or Lumia Icon, take the included Microsoft gift card, which should have come with your purchase, and enter the code into Nokia’s “App Social” Windows Phone application.

Apple, Samsung, LG and HTC’s newest smartphone-peddling rival is none other thanMicrosoft. As the biggest software company on the planet continues to increase its focus on hardware, it is now tasked with building Windows Phone’s global market share almost entirely on its own. In an effort to get things moving in the proper direction at the high end of its newly acquired smartphone lineup, Microsoft on Thursday announced a new promotion: Buy a new Lumia Icon, Lumia 1520 or Lumia 1020 and get $65 worth of games and other content for free. In terms of a breakdown, the deal includes nine popular Gameloft games such asAsphalt 7 and Assasin’s Creed – Altair’s Chronicles, worth a total of $40, and then a $25 voucher that can be used to purchase movies and other videos in Microsoft’s on-device store.