Louie Baur
In a move set to complete its transition from a largely VoD-focused company to one that has an equal emphasis on live/linear programming and an authenticated Pay OTT TV experience, open source video platform Kaltura has acquired Tvinci, the provider of Pay OTT TV services. Terms of the deal were not disclosed. Kaltura says the acquisition gives it a leadership position in the booming OTT market, and cements its role as the only pure-play video technology company to power any video experience across all markets and all channels.
Open-source video platform Kaltura has purchased pay TV service startup Tvinci, the companies announced today. Financial terms of the deal were not disclosed. Tvinci’s white-label platform offers paid-TV providers with over-the-top (OTT) TV services to deliver linear and on-demand TV content through a variety of devices, such as smartphones, tablets, smart TVs, and set-top boxes. Kaltura said it plans to integrate this technology into its own services, which allow clients to host, publish, manage, monetize, and analyze video content across several different industries. The acquisition makes sense for Kaltura, which aims to be a Swiss Army knife of sorts for anything related to video. Also, the company said pay OTT TV services presents a huge opportunity for future revenue growth, with clients estimated to spend over $17 billion on OTT TV services by 2017. Prior to the Tvinci sale, Kaltura was primarily focused on video-on-demand and advertising integration services.
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