Sony offers $200 pre-order discount for its $700 4K Ultra HD Media Player

4K TVs are still quite expensive and there’s still not a lot of stuff to watch on ’em. If neither of those things deterred you from buying one, however, then Sony’s FMP-X10 Ultra HDMedia Player is probably a good investment. The Roku-esque hardware lets you pull down 4K content like American Hustle and The Blacklist from Sony’s Video Unlimited store, as well as House of Cards and Breaking Bad from Netflix. Having already launched in Europe, it’ll arrive on these shores in July for $700.

Sony’s 4K Ultra HD Media Player has been priced up, for 4K TV owners hoping for some on-demand ultra-high-definition content to actually make the most of their expensive sets. The box, which is expected to ship in July, supports both Sony’s own Video Unlimited 4K service, which has over 200 Sony Pictures films, along with around 50 TV shows, all in 4K, as well as Netflix’s 4K streaming. Netflix’s selection of true-Ultra HD content is still relatively small. Service started back in April, though at the time it was only supported on a TV with HEVC/H.265 decoding built-in, as well as the Netflix streaming app. Select models from Samsung, LG, Sony, and Vizio were compatible, but this Sony box is the first external way of adding 4K from Netflix.House of Cards season 2 will be the first content it offers in Ultra HD.