Amazon focused on content for its first Fire Phone TV advertisement

These days, it’s pretty common to see even nine-year-old kids toting better smartphones than many adults out there, and that’s likely the sentiment Amazon hopes to convey with its first Fire phone ad. Now that we’re a stone’s throw away from the device’s release date, the e-commerce giant secured the services of two precocious children for the commercial. It focuses mainly on the phone’s tie-in with Amazon Prime instead of its features, but the company might be reserving those for its second ad to come out in July.

A month after announcing its first smartphone, Amazon has rolled out its first ad for the Fire Phone, which places heavy emphasis on Amazon’s content. The ad features a woman in her 30s who overhears two kids chatting at a cafe. “So what you got on deck?” one kid asks. “Skyfall, Lean In and Pinterest,” says one. “You?” “Twitter, Minecraft and then some Hunger Games,” answers the other. Then, the kids then explain that the phone comes with Amazon Prime, Amazon’s $99-a-year service that offers free shipping and video streaming. “I’ve been on this earth nine years, I’ve never seen anything like it,” says one of the kids. An Amazon rep says a second Fire Phone ad will break on July 24, a day before the phone’s ship date.

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