China Telecom will start selling the Xbox One in China in Spetember

One of China’s three largest telecommunications firm, China Telecom, revealed at a press conference yesterday that it will be the exclusive carrier partner of Microsoft’s Xbox One and will start selling it in September. The press event was for the unveiling China Telecom’s internet of things effort in the form of a smart home series called “Yue Me,” featuring several products including a set-top box and a smart TV. The Xbox One looks set to fit right within China Telecom’s move to conquer the living rooms of the Chinese.

China Telecom Corp Ltd will start selling Microsoft Corp’s Xbox One gaming console in China from September through an exclusive contract, the country’s third-largest telecommunications company said in a statement on Friday. The launch date and price have not yet been decided, China Telecom spokesman Ivan Wong told Reuters by telephone. The Xbox One will be the first gaming console to be released in mainland China since the government banned console sales in 2000, citing games’ effects on mental health. In September last year, Microsoft reached a deal with Chinese internet TV set-top box maker BesTV New Media Co Ltd to form a joint venture to manufacture the consoles in Shanghai’s Free Trade Zone. Released in November, the Xbox One has trailed in sales to Sony Corp’s Playstation 4 which was launched around the same time.