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Digg is making news aggregation more social with Digg Deeper

Digg today announced Digg Deeper, a new feature that shows you what links your friends are sharing on social networks in real-time. You can get this list in three different places: on the Digg homepage, as real-time email alerts, and as mobile notifications from its iOS app. For now, Digg Deeper will show content based on who you follow on Twitter: after you log in, it will comb through your timeline to isolate the links your friends are discussing the most. The company does plan, however, to add “other social sources” in a time period merely described “soon.”

Today’s Digg is a completely different beast from the one we used to know, and that’s thanks to a new team that basically brought the brand back from the dead. Before that resurrecting act though, those folks worked on a social news app called News.Me and now they’ve another stab at that old formula with a feature called Digg Deeper. Here’s the formula in a nutshell: in addition to employing humans to curate the best stories from across the web, Digg Deeper will mine your Twitter feed (and eventually other social streams) to find content appreciated by people you actually care about. Yeah, yeah, you’re right — that sounds really generic. The Digg team elaborated on its secret sauce just a bit in a blog post, noting that the amount of Twitter attention needed to bring a story to your attention in Digg Deeper is based on how many people you follow. Alas, you normals can’t take it for a spin just yet — it’s currently only open to a handful of old (and loyal) News.Me users for now.

What do you think?

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Written by Brian Molidor

Brian Molidor is Editor at Social News Watch. Find him on Twitter, Facebook, and Pinterest.

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