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Motorola is finding a surprising amount of success in India

Motorola struggled to find success with its flagship Moto X, but the company may have found a hit with its cheaper Moto E and Moto G smartphones. According to a new report from The Times of India, the phone-maker has already sold 1 million handsets since re-launching in India five months ago. Even more impressive, those one million smartphones were all sold by one Indian company, Flipkart. Motorola may have even surpassed Nokia, which controlled four percent of the country’s market earlier this year. ”We believe these sales figures should put Motorola among the top five mobile brands in the country,” said Flipkart co-founder and CEO Sachin Bansal.

Motorola has sold a whopping million plus smartphone handsets in the five months since it started selling in India again. And all of that through the one exclusive distribution network that it chose – India’s e-commerce poster boy Flipkart. “We believe these sales figures should put Motorola among the top five mobile brands in the country,” said Sachin Bansal, founder and CEO of Flipkart. That could be true for the smartphone segment, where, according to research firm IDC, vendors shipped a total of 17.59 million smartphones in the first quarter of this year. Nokia at the fifth spot had a 4% share or 7 lakh units. The figures demonstrate how quickly the Indian consumer is adapting to the online market and letting go of traditional brick and mortar stores. It signifies how the Indian consumer has been able to get past the touch-and-feel barrier, and enjoying the speed and convenience of shopping from home or office or from one’s smartphone. Equally, it is a story of how Motorola has scripted an impressive second innings in India, a market it once competed fiercely with Nokia for consumers.

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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