Starbucks customers will soon be able to pre-order drinks through the app

So we know that you can pay for your drinks using the Starbucks app, but it seems that Starbucks plans on taking its app to the next level, going as far as allowing their customers to pre-order their drinks so that customers won’t have to stand in line and will be able to grab their drinks and go as soon as they walk in the door. Of course the program will be undergoing testing and one of the issues they are looking at would be the temperature of their drinks. Because if you were to lineup and get your drink, your drink would be at its optimal temperature. However if barista were to make it before you arrive, and you arrive 10 minutes later, your hot drink would become lukewarm, and your iced drink would become dilute as the ice would have melted.

A decade after the idea was first sketched on the proverbial drawing broad, Starbucks is poised to finally let its customers order their coffees from their phones. And the company’s plans for building on its wildly successful mobile app don’t stop there. The Seattle-based coffee giant, which said in March that more than 14 percent of purchases in its U.S. stores are paid for through its app, will allow customers in one undisclosed geographic test market to start placing pickup orders from the Starbucks app later this year, according to the company’s Chief Digital Officer Adam Brotman. This should not be confused as an experiment, Brotman made clear. Starbucks is determined to eventually roll out the technology nationwide, no matter how long it takes. “We will do this and we will get it right,” Brotman told Re/code in an interview following his onstage appearance on Wednesday morning at Fortune magazine’s technology conference in Aspen, Colorado. The initiative comes at a time when Americans are increasingly turning to apps on their phones to order products and services to be picked up or brought to them. Cab-hailing services such as Uber and Lyft have taken major cities by storm, while food chains like Chipotle enjoy high usage for their order-ahead feature. Then there are apps from companies such as GrubHub, Tapingo and Square that allow people to order food and beverages from a variety of different smaller food and drink establishments. Purchases made in Starbucks stores with credit or debit cards run through Square’s payments platform, but transactions in Starbucks’ app do not.

Read full article

Comments

Comments »

No comments yet.

Name (required)

E-mail (required - never shown publicly)

Web-site

Your Comment