This man received $2000 in funding to Kickstart his potato salad

Zack Danger Brown of Columbus, Ohio wanted $10 to make some potato salad, so he went to Kickstarter. Now he has more than $2,000 to make potato salad, proving a long-standing theory here at Snacktaku, potato salad is pretty great. Thanks to his eloquent pitch and exposure on the likes of CNET, Zack Danger Brown now sits at the top of the potato salad heap, and he’s not coming down for another 27 days. At that point, he’ll probably need a moist towelette of some sort. Kickstarter rewards include having your name spoken aloud as Zack makes his potato salad, potato salad hats, a chance to watch the potato salad being made and a bite of the end result, though how that’ll be delivered is still up in the air.

Amid smartwatches, video game consoles, 3D printers, and wireless headphones, a serious oddity has sneaked onto Kickstarter: potato salad. Say it with me: po-ta-to salad. Yep, some guy is Kickstarting the creation of a potato salad, that famously starchy and mayonnaise-y dish we usually associate with backyard barbecues and summer potlucks. That bold man with a vision of cooked potatoes transformed into salad is Zack Danger Brown. You know he’s a badass because “Danger” is his middle name (he declines to comment on whether that’s his official middle name, though). He’s living on the edge of Kickstarter, challenging the status quo with relish and mustard. And he’s winning. He’s already racked up 10 times his initial funding goal with 29 days to go. Granted, that initial funding goal was only $10. Brown explains the inspiration for the project, telling Crave, “I realized that I really liked potato salad, but had never made it. Then I wanted to make potato salad.” The project is therefore an experiment, an odyssey into the heart of potato salad, the moving story of a boy and his bowl.