Google has made app promotions ads available for search and YouTube

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads. These ads formats rolled out on the Google’s mobile AdMob Network in June and today became available on Google search and YouTube globally. Google’s mobile app install ads can appear on mobile devices both Android and iOS devices. On Android devices, ads will automatically be excluded from showing on devices that already installed on Android devices. If a user uninstalls the app, they’ll be automatically added back into the targeting.

Google today announced that the app promotion ads it first announced back in April are now available globally for search and YouTube. The search option will allow app developers to easily advertise with click-to-install ads in search that appear on both iOS and Android devices. Developers can even start deep linking to a specific pages within apps for users that already have an app installed: “Starting today, you can deep link users directly from Google Search into specific pages of apps they’ve already installed by signing up for the beta here. Customers like LINE, Zoopla and are already testing deep-linking with their apps. Here’s how it works: let’s say someone has the app installed on their phone and searches for “San Francisco Hotels” on; now they can go directly to the specific page in the app that shows listings for hotels in San Francisco.”

Categorized as Apps, Google

By Connor Livingston

+Connor Livingston is a tech blogger who will be launching his own site soon, Lythyum. He lives in Oceanside, California, and has never surfed in his life. Find him on Twitter, Facebook, and Pinterest.

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