Sony is hoping to boost digital record sales with a new iPhone app that offers a discounted album every 24 hours. Prices are slashed by as much as 70 percent in the Album of the Day app, and all purchases are made through iTunes. “Every 24 hours, Album of the Day offers you one album from the artists you know and love at a special limited time only promotional price,” Sony says. Each deal comes with track previews and a comprehensive description of the album on offer.
Sony has a new app out today in the U.S. that offers up a deep discount on one album from the artists on its record label over the course of a 24 hour period, with a new one arriving each day. The discounts in “Album of the Day” will vary, but can offer as much as 70 percent off the standard sticker price, meaning for most albums in the iTunes Store you might pay as little as $3 for a full album, by artists including Alicia Keys, Santana, Aerosmith, Kings of Leon and more. The app is described by Sony as the “first music flash sales app,” and triggers purchases through the iTunes store, meaning it’ll show up in your iTunes music library right away. Daily notifications will inform app users what album is on offer, and they also get previews and contextual information in the app for the album on sale, too.