Facebook wants to know why you don’t like your ads

How many of you love advertisements whenever you are surfing the Internet? Most of the time, we would have “tuned out” to such advertisements already, and are pretty adept at knowing which window to close, and which button to press. The social network experience on Facebook, too, has gone through some evolution over the years, and with ads being shown there, perhaps it is time to change things around. Facebook is hoping to get some user input in order to better know how they can serve their customers as well as their clients alike.

Facebook has more than 1.5 billion active advertisers. So it’s important for Facebook to know what type of ads its users like seeing on their News Feeds. On Thursday, Facebook made two updates that will help it better understand what ads work on its News Feed.  The first update is asking why someone’s hiding a specific ad. Facebook so far has given users the choice to hide an ad if they didn’t like it by clicking on the top right menu of a post. But with today’s update, Facebook is also asking why someone’s hiding a specific ad. Facebook said each of the feedback they receive will be taken into account to decide what to show on its News Feed. “If someone doesn’t want to see an ad because it’s offensive, it probably isn’t a good ad for other people on Facebook, either,” Facebook’s Product Manager Max Eulenstein wrote on the company blog.

Categorized as Facebook

By Michio Hasai

+Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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