Microsoft is opening a new flagship store on Fifth Avenue

There were whispers heard some time this August of Microsoft actually working to open up a new Fifth Avenue store over in New York, and it seems as though those rumored will pan out to be true in due time. In fact, the software giant has already confirmed to the Wall Street Journal that they will open the doors to their new “flagship store” over at 677 Fifth Avenue in New York City.

Microsoft Corp.’s first Manhattan flagship store is coming to Fifth Avenue. The software company confirmed that it will be setting up shop at 677 Fifth Ave. as it continues to expand its retail presence and take more control over its consumers’ shopping experience. The Fifth Avenue store has been five years in the making, Microsoft executives said. “As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience,” said David Porter, corporate vice president for Microsoft retail stores. “This is a goal we’ve had since day one—we were only waiting for the right location. And now we have it.”