Isis, the US mobile wallet platform that is backed by AT&T, T-Mobile and Verizon, decided that they have had enough of the Islamic State and its brutal regime over in the Middle East, so much so that a rebranding exercise is in store in order to avoid any kind of misconception and to distance themselves with the militant group. Isis Wallet will be no more in a few weeks’ time, where it will instead be known as Softcard.
Isis, the U.S. mobile wallet platform backed by AT&T, T-Mobile and Verizon, is rebranding. “In a few weeks, Isis Wallet will become Softcard. It’s a different name for the same great way to pay,” the company notes on its homepage. The move comes about two months after Isis announced that it would change its name, to distance itself from any potential association with the hardcore Islamic militant group of the same name that has been involved in a lot of gruesomely detailed deaths of U.S. and other citizens. “However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence,” Michael Abbott, the CEO of Isis, says in a note explaining the change, adding that this is only a changing of the name, nothing more.
