Another exit for a Berlin tech company, albeit not necessarily a home run. Fyber, the adtech company formerly known as SponsorPay has been acquired by the publicly-listed European media company RNTS Media. Terms of the deal aren’t being disclosed, except to say that it’s a mixture of cash and stock, though we’re hearing from sources that the price is €150 million.
RNTS Media has acquired Berlin-based Fyber for $190 million in a bid to create a global mobile advertising technology company. The transaction is unusual in that Fyber is the bigger company and its management team will help run the combined company as it negotiates its way in the $18 billion mobile ad revenue market. Fyber will become a division of RNTS, but the deal is structured in a way to allow the Berlin company to continue its existing operations. Since RNTS is publicly traded on the Luxembourg Stock Exchange, the deal gives Fyber access to the public markets and a pathway for geographic expansion. RNTS’ has its headquarters in Berlin, and it has a large office in South Korea.