Google’s Primer app aims to help startups with marketing

Today, Google launched a new mobile app for startups called Primer, an interactive tool that helps companies with their marketing needs. Available now on iOS, the software cranks out five minute lesson plans for subjects like Content Marketing, PR & Media and Search Advertising. A simplified experience, Primer is packed with case studies, insider tips and quizzes designed to make marketing easier.

Google has rolled out a new iPhone app called Primer, aimed at teaching startups the fundamentals of marketing – with a Google spin, of course. The new app, available only on iOS for now, but coming soon to Android, complements the Google Primer website which further explains how the mini-marketing lessons Google provides overlaps with the company’s larger agenda. “We realized that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros,” the website explains. “We want to fix this.”