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The Charge is Fitbit’s new $250 fitness-focused smartwatch

Fitbit is a company known for its fitness bands, controversial skin allergy issues aside, but could the company be thinking about jumping on board the smartwatch bandwagon? Well according to a report from The Verge, the answer is yes. The folks at The Verge have managed to get their hands on what appears to be a screenshot of Fitbit’s upcoming Surge smartwatch.

Fitbit is preparing to launch three new fitness trackers in the coming weeks. Two of those will be the Charge and Charge HR. The Charge looks to be a revision of the Fitbit Force, which was pulled off the market after it caused bad skin reactions for some customers. Charge HR will offer a bit extra with the addition of PurePulse, the company’s wrist-based heart rate monitoring system. But there’s more: Fitbit has also been working on a third, flagship wearable for serious athletes. It’s the Fitbit Surge.

 

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Written by Michio Hasai

Michio Hasai is a social strategist and car guy. Find him on Facebook, Twitter, and Pinterest.

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