Rdio lowers its family plan pricing to better compete with Spotify

Rdio has announced new and reduced prices for its Family Plan subscriptions less than a month after Spotify launched competing services of its own. Prices for multiple-user accounts now start at just $14.99 a month. Rdio has been offering a Family Plan option for a number of years, but back in October, Spotify came along with an identical service that turned out to be a few dollars cheaper. Now Rdio has matched its rival’s price structure, so each additional listener costs just $5.

Streaming music service Rdio has reduced the price of its family membership plans to match the deal Spotify announced last month of half-price subscriptions for additional family members. This means the first member pays the standard $10/month fee while up to four extra family members get their own account for $5/month. Rdio has offered family memberships for several years now, but this price reduction brings the service into line with Spotify. As with Spotify, each family member gets their own playlists, keeping things tidy – especially now that you can listen to Rdio in your car thanks to CarPlay support. Interestingly, $5/month is rumored to be Apple’s target price when it relaunches Beats Music under its own branding. The company has reportedly been asking record labels to reduce the fees they charge for music streaming to make the deal possible. It has been suggested that the relaunch may take place in February.