Apple yesterday debuted a new ad for the iPad Air 2 named “Change” which showcases the new tablet being used in a wide variety of professions and situations. The ad shows the tablet being used by artists, motorcycle enthusiasts, photographers, and schoolteachers as its full-screen visuals shrink to resemble the form of the device itself. Apple has also posted a new “Change” section on its website, spotlighting the apps used inside of the ad.
Apple unveiled its latest ad for the iPad Air 2 on Sunday, one that demonstrates all the unique ways people can use the device. Unlike the ads in the company’s last iPad Air campaign, which each told the story of a single iPad user, this one explores a variety of iPad use cases you’ve probably never thought about. One user builds an iPad into his motorcycle; another uses the device in his wood shop to build a new surfboard; still another uses the iPad to sketch an angler fish mask. The theme of the ad is “Change,” an apparent nod to the many ways the iPad is influencing the way people work, create, and communicate. You can see two versions of the spot, which appeared during some of Sunday’s NFL broadcasts, on Apple’s Web site and at the bottom of this post.