Apple introduces a new two-week return policy in Europe

Have you ever made a purchase that you came to regret just a few moments after making it because the product wasn’t what you expected it to be? Yeah, most of us have. There’s good news for people living in Europe, though, as Apple has just introduced a new return policy that allows customers to refund their digital purchases within two weeks of making them, no questions asked.

Apple has recently introduced a new 14-day no questions asked return policy for iTunes, App Store and iBooks purchases in Europe including the UK, Germany, Italy, France, and many other EU countries. Apple’s terms and conditions for the stores previously stated users had the right to withdraw from a transaction “without charge and without giving any reason until delivery of the product has started.” That meant purchases were all but final apart from some exceptions handled by Apple support. Now, Apple has updated its terms to include a specific no questions asked 14-day return window that includes all purchases apart from gift cards: “Right of cancellation: If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code.”