The fact that Apple has sold a lot of iPhone 6 and iPhone 6 Plus units shouldn’t surprise anyone, but the numbers are still impressive. New numbers from UBS suggest that the company managed to sell 69.3 million iPhones in the last quarter of 2014. Perhaps more interesting is the fact that somewhere around a third of those devices were sold in China alone.
The latest research from UBS has prompted the firm to advise investors that it believes Apple sold a massive 69 million iPhones in the just-concluded December quarter — a sum that would obliterate the company’s previous all-time record. Using its proprietary UBS Evidence Lab iPhone Monitor, the investment firm told investors on Wednesday that it now expects Apple to have sold a total of 69.3 million iPhones in the December quarter. That’s beyond Wall Street consensus of 65.5 million units for the three-month span. To put the estimates in perspective, Apple’s previous all-time record came a year ago, when the company sold a massive 51 million iPhones in the holiday 2013 quarter. An increase of 18.3 million units would amount to nearly 36 percent growth in iPhone sales from the year-ago quarter.